Are You Ready For Some Redneck?

October 6th, 2017

These are ironic times. Or maybe not.

I was watching Monday Night Football a couple weeks ago when Hank Williams Jr.’s “Are You Ready For Some Football” rattled my cage. In case you don’t remember, this is the song that opened Monday Night Football for more than a decade until Williams was fired in 2011 after appearing on Fox and Friends and calling Obama “the enemy” and then comparing our first African-American president to Hitler. But for some odd reason, ESPN thought it appropriate to bring him back.

It was especially ironic in that millions of Americans were tuning in this night, not to watch football, but to see whether the players might take a knee to protest the police shootings of young people of color. But instead of a watershed event, America had to hear that racist redneck shout that ridiculous, hillbilly anthem.

So ESPN, why now? Was it just an odd coincidence or a calculated response? I think the latter. I believe you panicked. Furthermore, you obviously believe Trump’s drivel about the peaceful protests affecting your ratings. And while I’m sure that some fat, white, couch turds were offended that black people would speak without permission, you’ve got bigger problems. You invested billions in a sport that’s in mortal danger. The latest facts on CTE at every level of the game, racism in the front offices, and the dying medium that is network television, don’t bode well for your ill-timed gamble.

ESPN, perhaps you’ve heard the saying that “tough times reveal character?” Well, we’re still waiting.

Chip Franklin

Franklin is a 25 year veteran of talk radio, beginning his career in Washington DC during Clinton’s first term. He currently hosts the afternoon show at KGO radio, San Francisco. In addition, Chip is an award-winning filmmaker, comedian, and scribe, garnering seven Edward R Murrow awards, including the National Murrow award for writing. He’s also won The New York Festival honors for his unconventional coverage of The Democratic and Republican conventions, as well as more than 30 AP awards for broadcasting, and numerous appearances on ABC, CBS, FOX, NBC, and CNN. He has appeared at over 500 colleges and universities and more than a hundred Fortune 1000 companies as a speaker, comedian, and media consultant. Marc Fisher, senior editor at the Washington Post says, “Chip adds irony to a medium that rarely trusts its audience to get the joke.” He is however, a mediocre dancer.
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