These are ironic times. Or maybe not.
I was watching Monday Night Football a couple weeks ago when Hank Williams Jr.’s “Are You Ready For Some Football” rattled my cage. In case you don’t remember, this is the song that opened Monday Night Football for more than a decade until Williams was fired in 2011 after appearing on Fox and Friends and calling Obama “the enemy” and then comparing our first African-American president to Hitler. But for some odd reason, ESPN thought it appropriate to bring him back.
It was especially ironic in that millions of Americans were tuning in this night, not to watch football, but to see whether the players might take a knee to protest the police shootings of young people of color. But instead of a watershed event, America had to hear that racist redneck shout that ridiculous, hillbilly anthem.
So ESPN, why now? Was it just an odd coincidence or a calculated response? I think the latter. I believe you panicked. Furthermore, you obviously believe Trump’s drivel about the peaceful protests affecting your ratings. And while I’m sure that some fat, white, couch turds were offended that black people would speak without permission, you’ve got bigger problems. You invested billions in a sport that’s in mortal danger. The latest facts on CTE at every level of the game, racism in the front offices, and the dying medium that is network television, don’t bode well for your ill-timed gamble.
ESPN, perhaps you’ve heard the saying that “tough times reveal character?” Well, we’re still waiting.